Book Chapter on Green Marketing by Mine Bertan Yılmaz and Banu Baybars Hawks is Published by Palgrave

The book chapter titled “A Critical Perspective on Greenwashing Under the Roof of Corporate Environmentalism,” co-authored by Mine Bertan Yılmaz and Prof. Dr. Banu Baybars Hawks from KHAS Public Relations and Information Department is published in Green Marketing in Emerging Economies: A Communications Perspective, a part of the “Palgrave Studies of Marketing in Emerging Economies” book series by Palgrave MacMillan.

In the study, the relationship between corporate social responsibility practices and green laundering practices is critically analyzed. Through environmental practices, the relations between transnational companies, international organizations, and non-governmental organizations are analyzed with a political economy approach.

You can review the book from this link: https://link.springer.com/chapter/10.1007/978-3-030-82572-0_6